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Ragini Das and Anand Sinha founded in early 2020 when they realised that there is a disparity in the representation of women in roles of power and leadership. To tackle this problem head on, they decided to create a community-led members-only networking platform for women as part of their goal to help women grow professionally. enables its members to connect with new people and build a solid network through social and professional interactions. Since its inception, has facilitated its members with an expansive network of executive coaches, business partners and trusted professionals that lead to finding jobs, co-founders, investors and partners through the network. “Most professional platforms today are cluttered, spammy and do not add any value to our professional lives. Our vision is to redefine a professional and social network by building a curated platform exclusively for women that emphasises on quality engagement and high retention. Says co-founder Ragini Das.

As part of their goal to help women grow professionally, accelerate the process and ensure there are enough and many women leaders in the world,, unveils three one-minute films - two showing what gender disparity at work looks like, even in 2021 and a social experiment to underscore how we need to acknowledge and celebrate more women leaders. Each film ends with confronting facts about women in the workplace in 2021 and invites communities to join them in removing barriers holding women back.

The first film depicts men and women entering an office and once inside, men being invited to take elevators while women are directed to take the stairs as an analogy to demonstrate the relatively quicker path available to men versus the sluggish journey women have, to make it to senior positions in the workplace. It emphasises that empowering women is not charity but a $12 trillion opportunity waiting to be unlocked.


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