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2020 has been a year of upheaval as the COVID-19 pandemic swept across the country, upending both business and personal plans. Startups too were not spared, but many have found ways to navigate these changes and some have even grown and done well during this period.

Here are 5 startups that hit the Spotlight in 2020 inspite of the pandemic situation.

Prescrip

Prescrip is a platform for healthcare professionals & enterprises across medical specialties to simplify and enable e-prescriptions, clinic management, telemedicine, easy access of patient data and discovery of practice.  Launched in 2014 to address the lack of adoption of technology across the healthcare delivery chain in India, Prescrip is currently catering to over 7,000 registered doctors across multiple specialties in 477 cities across India.  

Otipy

Otipy (a social commerce platform by Crofarm) launched in February 2020 by Varun Khurana started  to work closely with reseller partners (mainly women)  to up the supply chain of fresh produce in India. The company is currently working with 500+ partner resellers mainly women across Delhi-NCR and is already serving over 1 lac customers. It further plans to onboard 5000 women within Delhi NCR and provide them opportunities to earn from home. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution, and delivery. Backed by Crofarm, Otipy has recently raised $1M from IPV and is in talks to raise $ 10 million in 2021

ejohri

Founded in 2015, eJOHRI is India’s first and largest omnichannel marketplace for fine jewellery. Based out of Mumbai, and co-founded by Shailen Mehta, and Jignesh Mehta along with Jitandra Singh, veteran business strategists, with a vision to be an online facilitator providing a common platform to jewellers to market and showcase their products to a wide customer base in India and abroad via offline and online channels. The company envisions empowering jewellers and improving productivity & efficiency of the overall industry. For consumers, eJOHRI aspires to enhance the entire lifecycle of jewellery shopping experience. The platform is addressing the complexities of the jewellery sector. Established in 2015 to bridge the gap between jewellers and the customers digitally, eJOHRI has the widest collection of 30000+ products designs, 200+ jewellers listed, 300+ stores.   

Momspresso

Momspresso is India’s largest user-generated content platform for women. The platform produces over 20,000 hindi content pieces on a monthly basis in formats like blogs, Vlogs and 100 word stories. In fact, the platform has revealed that its Hindi page views per user is 2.8 times of english and  with a 18 times higher interaction rate as compared to english. The unique platform that empanels moms to churn out relevant content for women, also partners with global brands like Dettol, Dove, Nestle, which attracts the audience towards the local content. Brands are increasingly leveraging India's linguistic diversity to connect with consumers and Momspresso is an instrumental driver of such linguistically diverse content. Momspresso has 25000 content creators creating content in 10 regional languages.



India’s largest user-generated content platform for women has recently completed 10 years. Momspresso allows women to express themselves through text and video across 10 languages on a safe platform.  The unique platform that empanels moms to churn out relevant content for women, also partners with global brands like Dettol, Dove, Nestle, which attracts the audience towards the local content. Brands are increasingly leveraging India's linguistic diversity to connect with consumers and Momspresso is an instrumental driver of such linguistically diverse content. Momspresso has 25000 content creators creating content in 10 regional languages.



Agribazaar

Founded in 2016, Mumbai-based AgriBazaar is an online platform that helps connect farmers, traders, banks, enterprises and governments. Modelled on the traditional Mandi system, the startup provides a digital platform for small farmers and merchants to directly sell and buy farm produce without the involvement of middlemen. In this case, the farmers receive payment directly in their bank accounts via e-wallet AgriPay. Apart from connecting the sellers and buyers, AgriBazaar also provides last-mile logistics support. Agribazaar uses AL and ML to offer services such as crop advisory and credit-on-click. Looking forward, AgriBazaar aims at mapping and tagging every farm and ‘becoming the Google Maps of Indian agri-sector.