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Tupperware is an environmentally conscious and globally loved homeware brand based out of Orlando, US. The brand takes pride in manufacturing high quality innovative and magical products across a diverse portfolio. The water range by Tupperware provides solution for consumer's water storage and on-the-go needs. Tupperware always endeavours to make a positive impact on the world through its products and firmly believes that every drop of water count.

This World Water Day (22nd March 2020), Tupperware has come up with a campaign – ‘Carry your own bottle’ (CYOB) to urge all consumers to switch to re-usable water bottles and reduce consumption of single use plastic bottles over time.

Water Scarcity is a real challenge and more than 1 of every 10 people on the planet lack access to clean drinking water. Women and girls spend an estimated 200 million hours hauling water every day across locations and therefore it is our duty to preserve and conserve water. One way we can curtail water wastage is by carrying our own water bottles and refilling them at water ATMs, restaurants and at public water stations. In line with this thought, this World Water Day (22nd March 2020), Tupperware’s ‘Carry your own bottle’ (CYOB) campaign will urge all consumers to switch to re-usable water bottles.

A quirky rendition of BYOB (Bring Your Own Booze), this campaign - ‘Carry your own bottle’ (CYOB) aims at creating awareness around the importance of carrying one’s own hygienic and reusable water bottle. This habit will not only help in building a sustainable environment but will help consumers meet their daily water consumption goals.


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