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Central Hotels is supporting the Breast Cancer Awareness campaign across its hotels and social media platforms with initiatives highlighting the importance of early detection and treatment in saving lives. As part of the campaign Royal Central Hotel The Palm, Canal Central Hotel Business Bay and First Central Hotel Suites will offer guests a series of unique ‘pink’ experiences throughout the month of October.

Mr. Abdulla AlAbdulla, Chief Operating Officer of Central Hotels, said, “Corporate social responsibility (CSR) is an essential pillar of our business and we are glad to lend our support to this exceptional campaign. It is important for us to effectively communicate to our associates and guests the significance of this annual campaign and the need for early detection. The first step starts by uniting in action with a shared determination. We have our team of volunteers who are working together to communicate the message through simple activities or conversations on social media as well as direct interaction with guests.”

Breast cancer is the most common cancer diagnosed among women. Early detection of the disease is the key to breast cancer control.  The earlier the disease is diagnosed, the better the chance of successful treatment.


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