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HealthXP, the prominent sports nutrition supplement provider and the leading NGO CRY Foundation have come together in their fight against the rise of malnutrition amongst the Indian children.

Announcing the details of the pact Mr. Girish Joshi, Co-founder and Managing Director, HealthXP said “With every purchase of a product from HealthXP, Rs. 10 will be donated towards helping children get healthy again. Every contribution will ensure children get proper nutrition, better healthcare and a healthy start to life. The collected corpus will be used for the malnutrition project which will be implemented and supervised by CRY.”

India has the maximum number of malnourished children in the world – 1 in every 3 children is malnourished. The situation is extremely critical because the effects of malnourishment are irreversible if they occur at a young age. If not death, it leads to permanent disabilities that render the children ill for the rest of their lives.

Out of 500 million children in India, a whopping 97 million are anaemic and undernourished. The deficiency of micronutrients like iron, iodine, vitamin A, folate and zinc results in malnutrition. Being in the health segment, the brand is trying to reach the maximum number of children who are in need of better nourishments. 


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